HEB staff praised for efforts on Memorial Day


HEB is going viral again thanks to its incredible partners.

On Remembrance Day, Michael Rosensteel walked into his HEB at 250 University Blvd. in Round Rock and noticed a bulletin board where patrons could write the names of loved ones they had lost during their military service.

He said that a soldier stands by and salutes whenever a name is put on the board. Well, it turns out the Navy veteran is also an HEB partner. Store manager Brandon, who chose not to share his last name, told MySA.com that he stood in front of the bulletin for more than 14 hours in formal dress.

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Many loved the sweet tribute to HEB after Rosensteel spoke about it on his Facebook account on Sunday. His post received over 500 shares and 300 likes. Even Williamson County Judge Bill Gravell has spoken about it, writing “Another Reason I Love My HEB” in a shared post.

“Wow, that gave me chills. There’s a reason we Texans all love ‘my HEB’,” Mindy Boulton wrote in the comments.

“It’s amazing. It should be in every store,” commented Janelle Marie Wilkerson.

The store manager said he had received many positive reviews from his customers, adding that the newsletter was filled by the end of the day.

Julie Bedingfield, spokesperson for HEB, told MySA.com the action is an example of the unique and creative way HEB stores are taking individualized approaches to show support for their customers and communities.

Over the weekend, HEB partnered with the Tragedy Assistance Program for Survivors to send over 3,000 postcards / magnets to Gold Star families across Texas. Gold Star Families are immediate family members of a deceased military member who died while serving in a time of conflict.

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